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Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Global Comms 2021: The Right Impression

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Paving the way for a successful comms strategy in 2021

Once again, Cision and PRWeek have partnered together to shed light on the challenges and opportunities within the ever-changing communications industry through our annual Global Comms Report.

Over the years, the comms function within the C-suite and across organizations has evolved tremendously, and we believe that by documenting the progress our industry is making – along with the changes that still need to take place – we can ensure the industry is heading in the right direction.

Now it’s time to discuss the findings and how the PR industry is responding and rising to new expectations – all while becoming more influential and setting the stage for how the discipline will be practiced – and perceived – for years to come.

Join us for Global Comms 2021: The Right Impressionas we share exclusive survey results from the 2021 Global Comms Report, what they mean for you and how you can apply them to your own strategy – both immediately and long-term.

During this hour, we discuss topics including:

  • PR’s rise as a powerful C-suite voice
  • The increasing call for real-time data and analysis – and how to answer that call
  • New and emerging tools and technology - and how to take advantage of them
  • The growing focus on content and influencers to influence audience behavior

The Speakers:

  • Jay Webster, Chief Product Officer, Cision
  • Gideon Fidelzeid, Managing Editor, PRWeek
  • Brent Diggins, Partner & MD, Allison + Partners
  • Emily Horn, Director of Corporate Communications, HP