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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Comms Lessons and Insights from Black Friday and Cyber Monday

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New Comms Cloud Dashboards & Reports and Cision Insights

The Holiday shopping season is the ultimate Super Bowl for retailers. However, this year has presented unique challenges for retailers who are being forced to reinvent themselves as the shopping season has been drastically transformed from the norm.

Join Cision as we use our analytics tools and industry experts to explore what the media was discussing before Black Friday and Cyber Monday and how that changed post-holiday. We share top insights you need to know to continue pitching during the holiday season and into 2021. We’ll also explore how using data to understand industry trends quickly and effectively can impact your communications program year-round — especially in a time of such heightened, consistent change.

In this webinar we unwrap (pun intended):

  • The impact of COVID-19 and changing consumer buying habits
  • Key learnings about what the media was discussing this holiday season and how it can inform pitching
  • Best practices for using analytics tools to understand the media landscape
  • Designing powerful data-driven communications programs


Meet the Speakers

Erin Gentry Headshot
Erin Gentry
Senior Manager, Product Marketing
Brittany Marques Souder headshot
Brittany Marques Souder
Client Insights Manager
Eliot Towb Headshot
Eliot Towb
Director of Product Management