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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Connecting Comms to the Bottom Line

Bottomline scrabble pieces

25% of PR Pros Are Unable to Measure Earned Media Impact

ROI. The elusive Holy Grail all communicators have long sought in their quest to prove value to the C-suite. And that pursuit becomes all the more challenging when PR pros are inevitably asked to show how their work helps generate sales.

PR pros know that their campaigns, earned media and otherwise, do have that bottom-line impact. And in this very special virtual event, presented by Cision and PRWeek, industry leaders share invaluable counsel that will both educate you on how to make this important case to the corner office – and instill in you the confidence to do so.

And best of all, when PR proves its monetary value, all of its other benefits are magnified.

During this hour, we discuss topics including:

  • Identifying the right technology to link content to purchase activity
  • Thinking beyond sales to other metrics that underscore the unique value comms brings to a brand
  • The true “value” of a good reputation and the true “cost” of a bad one
  • Building relationships with internal partners to strengthen PR’s ROI case
  • And much more


Meet the Speakers

Erin Lanuti Headshot
Erin Lanuti
Chief innovation officer
Omnicom Public Relations Group
Chelsea Mirkin headshot
Chelsea Mirkin
Senior Vice President
Cision Insights
Blake Simpson Headshot
Blake Simpson
Senior Vice President
Global Communications,
Global Impact and Events Under Armour, Inc.
Michael Young Headshot
Michael Young
Global insights leader