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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Creating an Adaptable Communications Strategy for 2021

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Learnings from this year to plan for 2021

If there is one key takeaway from this year, it’s that we have to be prepared to pivot at the drop of a hat. No one could have predicted the series of events that occurred in 2020, and truth be told, the “new normal” isn’t going anywhere for the foreseeable future. So, how can you plan for 2021 and what tools do you need to succeed?

Join us to reflect on learnings from this  past year, understand how brands are planning for 2021 and brush up on some best practices for what we all hope will be a much less hectic new year. 

During this session our expert panelists from St. Baldrick’s Foundation, Sojern, Auto Care Association, and  Cision  will examine: 

  • How this year elevated and changed the role of comms professionals 
  • Using data to better inform 2021 strategies
  • Best practices for pitching the media
  • The tools needed to better inform and measure your campaigns
  • Strategies and tactics for integrating your marketing and comms teams

If you would like to learn more about PRSA and the membership options available please click here.



Meet the Speakers

Rebecca Dersh Headshot
Rebecca Dersh
Head of Public Relations
Traci Johnson headshot
Traci Johnson
Director, Media & Storytelling
St. Baldrick's Foundation
Stacey Miller Headshot
Stacey Miller
Senior Director, Communications
Auto Care Association
Scott Thornburg Headshot
Scott Thornburg
Public Relations Lead