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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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A Conversation with Forbes CEO Mike Federle

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Getting the Most Out of Measuring Earned Media’s Impact on Business

According to Cision, 60% of marketers report a lack of confidence in knowing what people do after consuming earned media content. Measuring earned media’s impact on real business outcomes hasn’t been easy for marketers. Worse, elusive ROI devalues their efforts and puts budgets on shaky ground. 

Yet, as the cliché goes, necessity is the mother of invention. Emerging technology and best practices are beginning to shed light on earned media’s impact on the business. Marketers are making clear progress, although there’s still a long way to go. 

Join this webinar as the CMO Council and Cision explore the truth about earned media attribution. Learn what you can realistically expect today. Understand where the big holes lie and what to do about them. Get a glimpse into earned media attribution’s future. 




Meet the Speakers

Mike Federle
Mike Federle
CEO, Forbes
Gideon Fidelzeid
Gideon Fidelzeid
Senior Producer, PRWeek