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Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Influencing Through Earned Media Webinar with Cision and guest Forrester Research

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Join Cision for a one-hour panel discussion with guest speaker, Forrester Research Vice President and Principal Analyst, Joanna O'Connell, to learn more about the impact of positive earned media on brand perception and customer loyalty.

THE PANEL DISCUSSES

  • The findings of Forrester's 2018 survey of US marketing decision makers, including the importance of comms teams as key marketing players
  • How technology is helping to align earned, owned and paid media and demonstrate the impact on the bottom line
  • How data-driven approaches to earned media management have allowed communicators at brands of all sizes to better integrate with overall marketing strategy – and garner the executive visibility within the organization that they deserve
 

 

Meet Our Speakers

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Joanna O'Connell
VP, Principal Analyst at Forrester Research
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Jen Jones
SVP, Corporate Marketing at Cision