Influencer marketing is the hottest ticket in town, and for good reason. But too many people are confusing "audience" with "influence." The goal of influencer marketing is to drive desired behavior change, not just amplify reach... And that success equation all starts with knowing who influences your customers, where, and why.
Jay Baer is the founder of Convince & Convert, New York Times best-selling author of six books, host of the Social Pros podcast, and a Hall of Fame keynote speaker. Join Jay for a special webinar about how to do influencer marketing right, using the Cision Comms Cloud™. And best of all....the entire session is just NINE MINUTES long.