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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Making the Case for a Bigger PR Budget

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While other disciplines have had success at showing their impact on the business and, thus, earning increased resources to execute even better campaigns next year, communications has long struggled in this regard. That no longer need be the case. PR has a definite bottom-line impact – and now it can be proven to the C-suite.

In this on-demand webinar to learn how comms pros can overcome one of their most frustrating challenges– proving value to the C-suite and, in doing so, getting a bigger budget to do even more for 2020 and beyond. This is a must-attend for public relations, communications and marketing professionals who want to learn more about what best practices are being utilized on both the agency and brand sides of the industry to make their campaigns more successful.



Meet Our Expert Speaker

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David Cardiel
Director of Global Demand Generation at Cision
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Jonathan Fine
Head of Global Brand Communications at Spartan Race, Inc