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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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MarTech Brings Marketing and Comms Together

2020 Connect Uberflip

Learn How Five Technologies Drive Cohesion And Boost MarCom Performance

According to a report from the CMO Council in partnership with Cision, without proper marketing-comms alignment, owned media doesn't get amplified, paid media lacks efficiency, and conflicting earned media confuses and frustrates customers. The report also highlighted the ways in which MarTech can benefit both marketers and comms pros and lead to more cohesive relationships.

Join the CMO Council and Cision as we hear from marketing and comms leaders who are leveraging some of these technologies

We discuss ways to enhance the following aspects of your strategy

  • Marketing & comms analytics, performance, and attribution
  • Social media marketing and monitoring
  • Content marketing
  • Mobile and web analytics
  • Customer intelligence and data science

You don't want to miss this discussion.

Help your marketing and comms teams stay in sync with messaging, gain efficiencies in performance, and achieve mutual goals.




Meet the Speakers

Tiffany Grinstead
Tiffany Grinstead
VP of P&C marketing integration for Nationwide Property Casualty
Sally Ann Lopez
Sally Ann Lopez
Sr. Manager, Marketing Ops & Program Management at Thermo Fisher Scientific
Maggie Lower
Maggie Lower
Chief Marketing Officer, Cision