State of the Media 2023 Report

We surveyed 3,000 journalists globally to reveal challenges, industry evolution with technology, and implications for communications professionals. 


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Planning, Pitching & Placements

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What happens when the stage becomes virtual?

CES® is where the world’s biggest brands do business, meet new partners, and where the sharpest innovators hit the stage. What happens when that stage becomes virtual? Your goal to stand out, connect with the media and amplify your brands message doesn’t change.

Join Cision along with Sarah Brown, Director of Event Communications for CES®/Consumer Technology Association, and Jason Hiner, Editorial Director of CNET to explore how the most influential tech event in the world has pivoted and how brands can set themselves up for success in the virtual conference environment.

During this conversation, we’ll cover:

  • The pivot and innovations CES has taken to ensure a world class experience for participants
  • Cutting through the noise in a virtual environment
  • Best practices for getting your brands message in front of the right audiences
  • Taking advantage of all media and visibility opportunities

Regardless of which big industry event resonates with your brand, there are tried and true outputs you can put in place for success.



Meet the Speakers

Sarah Brown Headshot
Sarah Brown
Director, Event Communications
Consumer Technology
Association – CES
Jason Hiner headshot
Jason Hiner
Editorial Director