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Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Bridging the Gap for Comms & Marketing

New research produced by the CMO Council, in partnership with Cision reveals that too many brands are dissatisfied with their earned media performance due largely to problems arising from misalignment between marketing and comms.

Brand leaders need to know how to spot marketing-comms alignment problems, leverage technologies and solutions to help drive cohesion, and create consistent messaging across media channels.

Join the CMO Council, along with Cision and special guest speakers from Schneider Electric and Cisco as we discuss Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption, (you can check it out here).

During this webinar we discuss:

  • Findings from the research report
  • The state of alignment
  • Key insights on how to align processes and structure reporting relationships
  • Important metrics that will improve collaboration
  • And much more!

You don’t want to miss this conversation. Hear straight from the leaders themselves who have set transformational practices in motion to bridge the gap between marketing and comms.



Meet the Speakers

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Elizabeth Rector
Director of Communications Intelligence
Farrah Cox headshot
Farrah Cox
Director of Storytelling
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Even Kent
Vice President Integrated Marketing
Schneider Electric