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The Audience Journey, Crafting Stories that Drive Actionable Results

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Cut through the noise

In today’s always-on media cycle, there has never been more competition for your audience’s attention. To cut through the noise, you need to leverage a data-driven approach to your media outreach, and it should start with your end-audience.

Communicators need to understand the 5W’s — who, what, when where, and why — of their audience. Every story, campaign, and message should be centered around your target audience.

Join Cision, along with Kristal Howard, Head of Corporate Communications and Media Relations at Kroger Co. to discuss:

  • The importance of understanding the wants and needs of your customers
  • How audience data can help inform storytelling strategies
  • What you can learn from analyzing audience data
  • Why audience data is an important KPI


Meet the Speakers

Kristal Howard Headshot
Kristal Howard
Head of Corporate Comms & Media Relations
The Kroger Co.
Seth Gilpin headshot
Seth Gilpin
Product Marketing Manager