9 New Metrics Trackable by Advanced PR Pros
PR Pros are looking past equivalency, subscribers, and even "potential reach" to uncover the EXACT results of their communications initiatives. Now advanced practitioners are using end-to-end earned media management technologies to determine the value of their efforts and make better decisions.
Wondering how you can begin to sunset old tactics and integrate an advanced source of truth? Find out in a fast-paced, info-packed, concise special session from Jay Baer. Best of all, the entire session is just about NINE minutes long. It's not a Webinar, it's a WebiNINE.
5 Big Truths Social Data Can Uncover for PR Pro
Utilizing your social media data is a secret weapon for finding new insights, discovering opportunities, and outflanking competitors. Watch this quick, information-packed webinine by marketing guru, Jay Baer to learn how to:
- Monitor your competition and uncover how they're getting placements
- Use social media to discover industry influencers and journalists
- Determine what content matters the most to your target audience
7 Steps to Survive a Social Media Crisis
The scariest thing about a social media crisis? You never see it coming.
In this short on-demand webinar, Jay Baer walks through 7 steps to surviving a social media crisis. Learn how to prepare your brand for a crisis and what to do if and when a crisis occurs. From knowing when it's about to happen to crafting an appropriate response, see why it's imperative for every brand to have a crisis plan in place ahead of time. Jay covers easy strategies that you can implement right away, including
- Use social listening to know when a crisis is about to happen
- Acknowledge the crisis immediately and properly
- Identify and organize your main media and internal contacts
Jay Baer helps businesses clone their customers. He has created five multi-million dollar companies, and is a 7th-generation entrepreneur. He is the President of Convince & Convert, a consulting firm that helps the world's most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they've already earned.
A New York Times best-selling author of five books and keynote speaker, Jay is also the host of the award-winning Social Pros podcast.