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The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

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What Journalists Want: Level Up Your PR Pitching

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Insights from the media on the State of the Media

For Cision’s 2022 State of the Media Report, we surveyed more than 3,800 journalists across 2,000+ media outlets to learn about the challenges that keep them up at night, their highest priorities and how they prefer to collaborate with PR professionals.

Now we’re digging even deeper into those results. Sit in on an in-depth conversation on the particulars of pitching and best practices for working with the media. If you’re a public relations, brand marketing, or communications professional, you’ll want to hear what top reporters have to say.

Join Cision for What Journalists Want: Level Up Your PR Pitching, a free webinar and Q&A.


  • Putney Cloos, Chief Marketing Officer, Cision


  • Stephen Battaglio, Staff Writer, LA Times
  • Mosheh Oinounou, President, Mo News
  • Julee Wilson, Editor-at-Large, Cosmopolitan

In this hour, you'll learn:

  • What journalists look for in a pitch
  • When to follow up and when to move on
  • How to include multimedia in media outreach
  • The biggest pet peeves and absolute deal-breakers for journalists

Get the story behind the story of 2022 State of the Media.

Registration is free. All are welcome.



Meet the Speakers

Putney Cloos headshot
Putney Cloos
Chief Marketing Officer
Stephen Battaglio headshot
Stephen Battaglio
Staff Writer
Los Angeles Times
Mosheh Oinounou headshot
Mosheh Oinounou
Mo Digital and Mo News
 Julee Wilson headhsot
Julee Wilson