Insights from the media on the State of the Media
For Cision’s 2022 State of the Media Report, we surveyed more than 3,800 journalists across 2,000+ media outlets to learn about the challenges that keep them up at night, their highest priorities and how they prefer to collaborate with PR professionals.
Now we’re digging even deeper into those results. Sit in on an in-depth conversation on the particulars of pitching and best practices for working with the media. If you’re a public relations, brand marketing, or communications professional, you’ll want to hear what top reporters have to say.
Join Cision for What Journalists Want: Level Up Your PR Pitching, a free webinar and Q&A.
- Putney Cloos, Chief Marketing Officer, Cision
- Stephen Battaglio, Staff Writer, LA Times
- Mosheh Oinounou, President, Mo News
- Julee Wilson, Editor-at-Large, Cosmopolitan
In this hour, you'll learn:
- What journalists look for in a pitch
- When to follow up and when to move on
- How to include multimedia in media outreach
- The biggest pet peeves and absolute deal-breakers for journalists
Get the story behind the story of 2022 State of the Media.
Registration is free. All are welcome.
Meet the Speakers
Putney Cloos is Chief Marketing Officer at Cision. Putney Cloos has spent her career working at the intersection of Marketing & Sales driving strategies to accelerate revenue growth. Before Cision, Putney was a Vice President of Commercial Marketing at American Express where she led the transformation of their B2B Marketing strategy.
She also led Amex’s B2B Marketing & Sales partnerships with industry leaders including Delta, Amazon, Marriott and Lowe’s. Prior to American Express, Putney was an Associate Partner in McKinsey & Company’s Marketing & Sales practice. Putney holds an AB from Harvard College and an MBA from the Kellogg School of Management.
Outside of Cision, Putney sits on two non-profit Boards of organizations focused on climate change resilience and natural disaster relief and recovery.
Stephen Battaglio writes about television and the media business for the Los Angeles Times out of New York. His coverage of the television industry has appeared in TV Guide, the New York Daily News, the New York Times, Fortune, the Hollywood Reporter, Inside.com and Adweek.
He is also the author of three books about television, including a biography of pioneer talk show host and producer David Susskind.
Mosheh Oinounou is an award-winning journalist with 20 years of experience as a reporter and executive producer at CBS, Fox News, Bloomberg TV and Condé Nast Entertainment. He’s covered elections, wars, natural disasters and produced interviews with dozens of world leaders, including five American presidents. He was the executive producer of the CBS Evening News and also launched the network's 24-hour streaming news channel.
Mosheh is the founder of Mo News, a curation service that breaks down headlines on the @mosheh Instagram account with nearly 300K followers on multiple social platforms and a recently launched newsletter and podcast. Since March 2020, Mosheh has been breaking down the news for his community – from the latest in politics, business, global affairs and pop culture.
In 2019, he founded Mo Digital consulting firm where he advises companies and brands on content strategy, streaming video, brand messaging and communications.
Julee Wilson is the Beauty Editor-at-Large at Cosmopolitan. Prior, Wilson was the Beauty Director at Cosmo and she has also held the roles of Global Beauty Director at ESSENCE, as well as ESSENCE’s Fashion & Beauty Director for three years. Before her tenure at ESSENCE, Wilson was the Senior Fashion & Beauty Editor at The Huffington Post.
She started her career at Real Simple magazine where she worked her way up from assistant to the Editor-in-chief to Staff Fashion Editor. Her writing has appeared in InStyle, Conde Nast Traveler, The Business of Fashion, and The International Journal of Fashion Studies — just to name a few. Wilson has also appeared on CNN, The Today Show, and the CBS Early Show.
She received her B.A. in Leadership Studies from the University of Richmond and is an alum of Stanford University’s former Professional Publishing Course. Wilson sits on the Board of Trustees at the Museum of the City of New York, the executive board for the Black In Fashion Council, the advisory board for Harlem's Fashion Row, and is a member of Alpha Kappa Alpha Sorority, Inc.
She resides in Harlem NYC with her brilliant husband, two dope sons, and a massive shoe collection.