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Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Let’s start with the basics - how are you sleeping?

From dodging crisis after crisis to deciphering more PR data than ever before and acting as your company’s strategic advisor for all things comms, it’s no wonder PR pros are having trouble sleeping at night.

To put it simply, we get it. That’s why we decided to survey our customers on their biggest pain points and talk about the challenges they face in the industry. In this webinar we’ll address:

  • How comms leaders can continue to advance DEI and CSR initiatives  
  • Budget and resourcing dilemmas - how to get the funds you need
  • Best practices for advising the C-suite 
  • Internal comms: keeping the workforce engaged in a virtual world
  • Staying on the cutting edge of tools and services to help facilitate your job

If you wish to learn more about PRSA you can check out their membership options here.


Meet the Speakers

Brandi Boatner
Brandi Boatner
Manager, Digital and Advocacy Communications, IBM
Drew Warren
Drew Warren
Executive Vice President, PR & Influence, Ogilvy
Erin Gentry
Erin Gentry
Director, Product Marketing, Cision