Learn about the latest trends and challenges shaping the PR industry


The third annual PRWeek/Cision Global Comms Report delved deep into topics of utmost importance to every PR pro’s function, including data and analytics, content, social media, and influencers.

While results from this exclusive study – which include year-on-year comparisons – are shared, this on-demand webinar transforms the report’s data into real-world counsel you can implement both immediately and long-term to bolster your earned media management efforts. The webinar focuses on topics including:

  • How to best analyze the impact of your earned media content
  • Identifying the influencers who most impact consumer purchase activity
  • Recognizing the best social media platforms for your contents


Meet The Experts:

Jenn Deering Davis

VP of Global Comms at Cision

Gideon Fidelzeid

Managing Editor at PWeek



Jenn Deering Davis is VP of Comms, Content & Brand at Cision, formerly VP of Corporate Communications at TrendKite. As a co-founder of Union Metrics – which merged with TrendKite in 2018 – she was responsible for ensuring a consistent and excellent experience for their audiences. She holds a Ph.D. in Organizational Communication from the University of Texas at Austin and has more than 15 years of experience in corporate communications and social media, spending her career turning data into stories and helping stakeholders understand new technology.




Gideon Fidelzeid is managing editor of PRWeek and senior producer at Haymarket Studio. In his nearly two decades at the brand, he has played an integral on some of its most well-known properties, including the PRWeek Awards, PRDecoded, the annual Salary Survey, the annual Best Places To Work program, the Diversity Distinction in PR Awards, presented in partnership with the PR Council, and the Global Comms Report, produced in partnership with Cision.