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If PR pros want to regain the budgets that have shifted to paid and owned, and elevate the reputation of the profession, they need to change and adopt new practices that will get communications back to its strategic, proactive roots.
They need to move away from "PR" and move toward Earned Media Management, a holistic discipline rooted in smart, targeted, measured communications outcomes.
Pros are already making this shift, and they'll share their stories on this special broadcast. Hosted by best-selling author and Hall of Fame keynote speaker Jay Baer, you'll learn about modern communications best practices from these top leaders:
Learn all about:
If you're using a 2017 playbook to do 2019 public relations, media relations, or corporate communications, you are behind the curve.
Tune in for this special broadcast, produced by Cision, and get out in front.
Meet Our Expert Speaker:
1-877-297-8912from 8 AM - 5 PM CT