Links We Love: August 15-19, 2011
5) Content Marketing, Relevance and Evil Aliens (Two Bananas Marketing)
There is no magic content bullet, and there is no single tool that will help you get the job done. When in doubt, always rely upon the wisdom in the voice of your organization, heard as key objectives, a sound marketing strategy, well played.
4) The Habits of Highly Creative Marketers (AdAge)
Think outside the box. Let go. Take a risk. Obviously, there’s some element of truth to the platitudes about creativity and marketing. But really, what does it take to come up with truly innovative and effective ideas?
3) Panda Schmanda—it’s still SEO (Marketing Pilgrim)
Much of the buzz in the SEO world of late has been about the recent updates to the Google Algorithm called “Panda.” A great many have reported their sites took a hit on the SERPs, while an equal, or perhaps greater number of others applauded the changes because it benefited them in some way. Where do you stand and what have you found after the updates?
2) How PR Pros can Optimize QR Codes (PRDaily)
Marketing and advertising pros have taken the lead in incorporating QR codes into mobile campaigns; however, these 3-D bar codes can be part of a PR pro’s arsenal as well. For example, QR codes can help generate additional likes, followers, and impressions by bridging the gap between the physical and digital worlds. Here is some advice to help PR incorporate and maximize QR codes.
1) A look at what’s popular now, and why (BusinessWeek)
Use this post to find out what’s popular now and think about how you can tie these trends into your press release for greater online visibility and readership.
(Photo Credit – Flickr Creative Commons: Nina Matthews Photography)
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