Earned Media Management: The Evolution of PR and Comms Learn More

Cultivating the earth globally in June

When: June 5

What: Certain activities go hand in hand with summer time: swimming, hiking, playing outside and BBQs. At times, it is easy to forget the playground Earth provides. On June 5, celebrate the environment on World Environment Day.

Background: Established by the United Nations General Assembly in 1972, World Environment Day is celebrated annually on June 5 in an effort to encourage positive, global environmental action. Every year, a different city hosts the event with a different theme, with this year’s focus centered on food waste. According to the United Nations Environment Programme, 30 percent of all food is thrown away each year in the United States alone.

Story Pitch: A number of groups and organizations can pitch around World Environment Day, including restaurants and take-out establishments, which can promote the benefits of small portion plates or boxing up leftovers instead of wasting them. Food kitchens and hunger awareness groups can promote need for volunteers and donations. Generally, environmental groups and organizations will want to promote environmental action and sustainable growth.

Story Hook: The United Nations Environment Programme reported that roughly one-third of food produced in the world, approximately 1.2 billion tons, is lost or wasted each year. Consider the following when making your pitch:

  • What are some ways to cut back on food waste?
  • What options are available for leftover food from parties, lunches and dinners?
  • How can restaurants and food establishments prevent food waste?
  • How does wasting food directly impact the state of the global environment?

Tips: A person who works in the food industry and witnesses how much is discarded would make a good source. In addition, families who pack lunches and minimize waste may have good tips on how to successfully conserve food.

Resources:

Environmental Defense Fund
(800) 684-3322
www.edf.org

Greenpeace
(800) 722-6995
info(at)wdc.greenpeace.org
www.greenpeace.org

United Nations Environment Programme
(254) 20-7623401
worldenvironmentday(at)unep.org
www.unep.org

National Resources Defense Council
(212) 727-2700
www.nrdc.org

–Researched, compiled & written by Kimberly Cooper
Event Dates  from CHASE’S Calendar of Events

 

 

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.