Cision Launches On-Demand Web 2.0 PR Software Platform, CisionPoint

Next Generation Software Delivers Real Integration in a Single Application

CHICAGO, IL, October 22, 2007   Cision U.S. Inc.(www.us.cision.com), today announced the launch of CisionPoint, a new integrated software platform that delivers all of the company’s media research, distribution, monitoring and evaluation services in a single, feature-rich application. The capabilities of Cision’s media management tools and award-winning media analysis services underscore the performance of the new integrated platform.

Designed and built to improve the efficiency, increase productivity and flexibility of communication processes, CisionPoint offers a wide variety of customizable options including access to its media databases, distribution channels, global monitoring content feeds and media analysis services   all within a full range of basic-to-advanced software features. The offering delivers a unified communication dashboard that allows people, teams and organizations to manage the communication cycle on an operational, tactical and strategic level.

Steve Newman, CEO of Cision North America states, “CisionPoint is the largest project undertaken in our 75 year partnership with the PR industry. CisionPoint began three years ago with a series of client focus groups to develop the most sophisticated, yet usable media solution in the market. The feedback we have received to date from our client beta testing suggests we have exceeded our expectations.”

Designed for customization, localization and international delivery, CisionPoint contains all of the core capabilities of its existing MediaSource applications that users rely on today, with significant product enhancements including:

  • Integration   CisionPoint provides a single platform to build media lists, distribute press releases, monitor news coverage and analyze campaign results
  • Ease-of-Use and Personalization   Cision clients increase efficiency and productivity with access to tabbed browsing, hover text, unlimited workspaces, search suggestions and personalized dashboards
  • Collaboration   with advanced project management tools users can create and collaborate on projects by product, business unit, client, or brand, while its CRM tools allow them to track and report meaningful interactions with media and analysts
  • Accountability   Cision clients can demonstrate the ROI of their PR campaigns by easily sharing results ranging from press reports, video clips, article images or charts demonstrating the frequency, reach, tone and publicity value of their coverage.

“CisionPoint allows me to have a hands-on approach to monitoring both print and broadcast in one easy-to-use application. I’ve found the site easy to navigate and the information is up-to-date and readily available; a must have for any business,” said Kimberly Hastings, Westcor/Macerich.

“CisionPoint sets a new standard in the marketplace by integrating a complete media management solution, best-of-breed software functionality and the industry’s finest media database and media content. With one point of contact, one account and one seamlessly integrated system, communication executives are now able to manage campaigns with greater flexibility and efficiencies,” stated Joe Bernardo, President of Cision North America.

For more information on CisionPoint, click onto us.cision.com/cisionpoint.

About Cision:
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.