About Shane Schick

Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications. When he’s not editing The Citizen, Shane is also running B2B News Network, which is read by CMOs, CIOs and sales execs. Connect with Shane in Cision City with questions, feedback and story ideas!


What 'Above the Fold' Means in 2018 & Beyond

While most publications have moved to a “digital-first” strategy, PR pros are left to determine what “above the fold” means for the stories they pitch.

How Boutique PR Firms Can Take a Big League Approach to Client Success

Take a look at the changing dynamics of those working in small to mid-sized PR agencies.

Crush Conference And Events Season By Maximizing Earned Media Coverage

For PR pros, conferences can be some of the most critical opportunities to get coverage by capitalizing on the buzz surrounding the event.

The Best Way For PR Pros To Avoid AI Disruption

If you’re dealing with a crisis, monitoring messages and responding quickly can make a huge difference. AI can help PR become more agile in many ways.

What it Takes to Gain C-Suite Support for Corporate Comms

The most important way to begin any conversation with a CEO and other executives is to focus on return-on-investment (ROI) as early as possible.

Why PR Pros Are Going 'Back-to-Basics' When Building Relationships

In this post, we identify the PR 101 fundamentals the industry needs to remember, no matter how digital habits evolve.

PR Pros Key Takeaways from Cision's 2018 State of the Media Report

Check out the most important takeaways for PR pros from the latest Cision State of the Media Report.

How Instagram Stories Are Changing PR Pitching And Media Coverage

Learn how Instagram Stories creates a new opportunity for brands to connect with influencers and promote products in a way that natural and effective.

How PR Pros are Facing the Facebook Newsfeed Changes Head-On

It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo...

What Editors and Writers Want From PR Pitches in 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling...

How Top PR Pros Track Down the Best B2B Influencers

You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]

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