See clear results of your communication efforts—whether tracking the impact of individual campaigns, crisis management responses or overall media strategies.

Show PR Value

Demonstrate PR ROI

Rely on concrete KPIs that report PR‘s value to show how messages resonate regionally, to illustrate growth by benchmarking against past performances and to determine the brand impact of each piece of coverage.

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Get ahead of crises

Preserve your brand’s reputation by identifying and preparing for issues before they strike. Pinpoint the influencers involved, see audience responses in real time and use the best platforms and messaging for better crisis mitigation.

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Manage Your Reputation

Protect brand image

Understand perception of your brand with customized concrete metrics that allow you to identify controversial issues, benchmark against competitors and instantly access unbiased intelligence about your brand for better reputation management.

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Quantify Share of Voice

Measure share of voice

Engage customers and outmaneuver competitors by understanding your place in the media landscape. Our cross-channel insights quantify share of voice, pinpoint where messages resonate most and show the true perception of your brand.

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Target market influencers

Identify which voices are making the most impact, and learn how to use their influence to your benefit. By engaging with those important influencers, you can adapt your communication to ensure positive results.

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Meet Our Lead Analysts

Mathilda Joubert

Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.

Craig Mitchell

Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.

Michelle Vangel

For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.

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