Paving the way for a successful comms strategy in 2021

Once again, Cision and PRWeek have partnered together to shed light on the challenges and opportunities within the ever-changing communications industry through our annual Global Comms Report.  

Over the years, the comms function within the C-suite and across organizations has evolved tremendously, and we believe that by documenting the progress our industry is making – along with the changes that still need to take place – we can ensure the industry is heading in the right direction.   

Now it’s time to discuss the findings and how the PR industry is responding and rising to new expectations – all while becoming more influential and setting the stage for how the discipline will be practiced – and perceived – for years to come.  

Join us for Global Comms 2021: The Right Impression as we share exclusive survey results from the 2021 Global Comms Report, what they mean for you and how you can apply them to your own strategy – both immediately and long-term.  

During this hour, we discuss topics including: 

  • PR’s rise as a powerful C-suite voice 
  • The increasing call for real-time data and analysis – and how to answer that call 
  • New and emerging tools and technology - and how to take advantage of them 
  • The growing focus on content and influencers to influence audience behavior 


  • Jay Webster, Chief Product Officer, Cision 
  • Gideon Fidelzeid, Managing Editor, PRWeek 
  • Brent Diggins, Partner & MD, Allison + Partners
  • Emily Horn, Director of Corporate Communications, HP



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