Learnings from this year to plan for 2021
If there is one key takeaway from this year, it’s that we have to be prepared to pivot at the drop of a hat. No one could have predicted the series of events that occurred in 2020, and truth be told, the “new normal” isn’t going anywhere for the foreseeable future. So, how can you plan for 2021 and what tools do you need to succeed?
Join us to reflect on learnings from this past year, understand how brands are planning for 2021 and brush up on some best practices for what we all hope will be a much less hectic new year.
During this session our expert panelists from St. Baldrick’s Foundation, Sojern, Auto Care Association, and Cision will examine:
How this year elevated and changed the role of comms professionals
Using data to better inform 2021 strategies
Best practices for pitching the media
The tools needed to better inform and measure your campaigns
Strategies and tactics for integrating your marketing and comms teams
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