Here are the cold hard facts:
While we understand the critical value of PR, quantifying PR’s impact with data has always been a struggle. While the age-old practice of measuring media impressions still has value, it’s no longer enough: stakeholders want more detailed data to prove PR’s worth.
Without the right resources to show the impact of their work, comms professionals are at risk for budget cuts and losing their seat at the table.
That’s where we can help.
Join Cision and PRWeek for Making Your Metrics Matter: Building a Strategy for Impactful PR on Thursday, Sept. 23 at 1 p.m. CDT, where you’ll learn the steps it takes to build a successful and adaptable plan to measure comms.
During this hour we’ll discuss:
Get the tools you need to build a measurement strategy that meets your specific goals and (finally) proves PR’s true ROI. Register now!
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1-877-297-8912from 8 AM - 5 PM CT