Evan is responsible for Integrated Marketing in the U.S. for Schneider Electric, a provider of energy and automation digital solutions for efficiency and sustainability. As a transformational leader, Evan creates strategies and operational models that align with today’s buyer journeys. He oversees product launches, campaign management, media relations, content & thought leadership, and physical/digital events. He coordinates across these functions to deliver integrated programs that drive maximum brand awareness, digitally connected customers, and, ultimately, revenue. Most recently, Evan helped Schneider evolve its marketing communications efforts to form a more agile, digital team. This team’s primary goal is to determine when and how to motivate customers, partners, and prospects to act. The transformation yielded a scalable model that has significantly accelerated Schneider’s business and its owned brands in the U.S. Evan’s extensive background in public relations, media, direct marketing, events, web, database marketing, and analytics gives him a special perspective on how each of these functions needs to align. With this perspective, he’s equipped to solve the integration and data challenges we face in the industry today.