When it comes to a social crisis, don't be scared - be prepared
The scariest thing about a social media crisis? You never see it coming.
In this short on-demand webinar, Jay Baer walks through 7 steps to surviving a social media crisis. Learn how to prepare your brand for a crisis and what to do if and when a crisis occurs. From knowing when it's about to happen to crafting an appropriate response, see why it's imperative for every brand to have a crisis plan in place ahead of time. Jay covers easy strategies that you can implement right away, including
- Use social listening to know when a crisis is about to happen
- Acknowledge the crisis immediately and properly
- Identify and organize your main media and internal contacts
Meet The Expert:
Jay Baer
Founder of Convince & Convert
Jay Baer helps businesses clone their customers. He has created five multi-million dollar companies and is a 7th-generation entrepreneur. He is the President of Convince & Convert, a consulting firm that helps the world's most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they've already earned. A New York Times best-selling author of five books and keynote speaker, Jay is also the host of the award-winning Social Pros podcast.