What Keeps You Up at Night?
A Conversation on PR’s Most Pressing Issues

Wednesday, April 21

3:00 PM ET

 

Let’s start with the basics - how are you sleeping? 

From dodging crisis after crisis to deciphering more PR data than ever before and acting as your company’s strategic advisor for all things comms, it’s no wonder PR pros are having trouble sleeping at night.

To put it simply, we get it. That’s why we decided to survey our customers on their biggest pain points and talk about the challenges they face in the industry. In this webinar we’ll address:

  • How comms leaders can continue to advance DEI and CSR initiatives  
  • Budget and resourcing dilemmas - how to get the funds you need
  • Best practices for advising the C-suite 
  • Internal comms: keeping the workforce engaged in a virtual world
  • Staying on the cutting edge of tools and services to help facilitate your job
 
If you wish to learn more about PRSA you can check out their membership options here.
 
 
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Meet The Panelists:
 


Brandi Boatner

Manager, Digital and Advocacy Communications, IBM

 

Brandi Boatner is an award-winning digital communication, public relations, social media professional and prolific public speaker based in New York City. As a member of the IBMer Communications team (employee/internal communications), Boatner supports key initiatives for the Transformation and Culture function, including social media support for the SVP of Transformation and Culture and digital engagement for diversity and inclusion channels.

She leads initiatives that empower managers to help shape the IBM culture from within their teams, drive employee advocacy through social activation and continues to serve as the lead for social justice communications known as Emb(race), IBM’s response in combating implicit bias, discrimination and racial inequality.

 

 


Drew Warren

Executive Vice President, PR & Influence, Ogilvy



 

Drew is an Executive Vice President within the PR & Influence capability at Ogilvy and leads a global team for one of our top client engagements. Based in New York, he brings 15 years of consumer and culture-based integrated communications experience, supporting clients on global, regional and national communications campaigns across a range of sectors including travel & tourism, wine & spirits, hospitality and financial services.


Erin Gentry

Director, Product Marketing, Cision



 

Erin is a Director of Product Marketing at Cision working on their PR Software, Insights and Distribution products. With 10+ years in the Marketing and Communications realm, she has held roles in public relations, social media, field marketing, demand generation, and more. 

In her free time she loves taking walks with her dog, trying new wine with friends and reading her newest book club book.